Branded Mobile App
Whilst myday is available already in the app store and included in the subscription, why not consider promoting your own brand via your very own app? Advantages include:
- Own Branding - Your app and institution name, logo and description are used within the store. Your logo is displayed whilst the app loads.
- Improve cohesiveness - Allow your students to search and find the app based on the institution name.
- Home Organisation - Your app knows which organisation the user needs to login to so the login page is automatically directed to the correct home login page.
- Download Analytics - Knowing how many specific installations of your app enables you to understand its reach.
- Feedback - Feedback generated by your app is specific to your app and enables you to react to your users
Differentiating yourself from the competition with distinctive branding is an essential in the current market. Providing more value to your students can really be shown through a personal mobile app, it has huge benefits when developing engagement figures.Since a mobile app is distinct from an institutions website, it has the liberty of offering a new branding experience to users.
It means that the company can experiment with new branding styles for the app, which can be different from the regular brand style of the company’s website (or the company altogether).
Other benefits include data gathering such as analytics and feedback, having this information in-house can allow you to look deeper into why certain ideas may be working and may not, therefore allowing efforts to be placed in the right channels.
Would you like to have your own mobile branded app?